Mass Media | Aster Classes

Complete the sentence by choosing the correct option. 

 1.The first English newspaper in India was started by _______

  • James Augustus Hickey   
  • John Marshall
  • Allen Hume

2.Television is an ____________ medium. 

  • visual 
  • audio 
  • audio-visual 

Identify the wrong pair in the following, correct it and rewrite. 

(1)‘Prabhakar’ – Acharya P.K. Atre

(2)‘Darpan’ – Balshastri Jambhekar

(3)‘Deenbandhu’ –  Krishnarao Bhalekar

(4)‘Kesari’ – Bal Gangadhar Tilak   

SOlUTION

(1) ‘Prabhakar’ – Bhau Mahajan

(2) ‘Darpan’ – Balshastri Jambhekar

(3) ‘Deenbandhu’ – Krishnarao Bhalekar

(4) ‘Kesari’ – Bal Gangadhar Tilak

The wrong pair was (1) ‘Prabhakar’ – Acharya P.K. Atre

Explanation:

The newspaper ‘Prabhakar’ aimed at creating social awareness. The French Revolution, the letters by Gopal Hari Deshmukh were published in this newspaper.

Write brief note

1.The role of newspaper in the Indian struggle for independence

SOLUTION

1. Newspapers played a vital role in creating social awareness and insisted on the need for achieving independence from the clutches of the British.

2. The newspapers advocated social reforms among the masses to make them stand united in the freedom struggle.

3. The newspaper ‘Kesari’ started by Balgangadhar Tilak raised slogans like ’Swaraj is my birth right, and I shall have it.’ These revolutionized the minds of many Indians.

4. The newspapers strongly criticized the British Government for its brutality.

5. Many other newspapers like ‘Darpan’ started by Balshastri Jambhekar, ‘Prabhakar’ by Bhau Mahajan all aimed at promoting fire against the British.

6. Newspapers like ‘Induprakash’ supported social reforms like widow remarriage.

7. The newspapers at the time of freedom struggle invited political participation from the remote masses also.

2. Why do we need mass media? 

SOLUTION

Media through which messages are delivered or communicated to a large group of people or mass is called Mass media.

Television, radio, newspapers, magazines, internet are some of the forms of mass media.

We need mass media for the following reasons:

1. Mass media facilitates easy flow of communication from one corner of the world to the another.

2. It educates people about the day to day happenings of the world.

3. It plays a vital role in developing a common understanding between people and brings them closer.

4. It helps in promoting the right things oat the right time.

5. It acts as a bridge between the Government and the people.

6. It helps in spreading awareness among people politically, socially and economically.

3.Mass Media and professional opportunities.

SOLUTION

Newspapers and magazines, television, radio, etc. are important sources of mass media.

These mass media are entrusted with the responsibility of not only providing news but also with the social responsibility of promoting truth and justice.

Mass media requires commitment, dedication, sacrifice to pursue a career.

Mass media offers a lot of professional opportunities.

Journalism, a career in films, publishing, editing, direction, scriptwriting, production, etc. are some of the opportunities.

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The modern world offers prospects for Radio Jockey or Video Jockey also.

Explain the following sentence with its reason. 

1.Any information received through mass media needs to be reviewed critically. 

SOLUTION

Analysis and critical review of the information are necessary to ascertain its authenticity.

Sometimes the news is exaggerated or not presented exactly.

There are higher chances of misrepresentation of facts.

These kinds of news may cause psychological, personal, moral and cultural damages to society.

Hence, a thorough understanding of the information is needed.

2.Knowledge of history is essential for newspaper articles. 

SOLUTION

Newspapers provide us with a wide variety of news.

When a news is published, it is mandatory to provide all the information pertaining to that news.

To enable better understanding and clarity of the news provided, the study of the similar or parallel event is necessary.

Hence, the history of the news needs to be published.

Newspapers publish separate columns about the historical information to commemorate a special occasion such as the Independence Day, World Environment Day, etc.

The knowledge of history thus becomes essential for newspaper articles.

3.Television is the most popular medium.

SOLUTION

1. Television is the most popular audio-visual medium of communication.

2. The programmes and news that are telecasted in a television channel cause a huge impact on the minds of the people.

3. It attracts a large number of viewers of all age groups.

4. It is also used for educative and information purposes.

5. It acts as a source of entertainment and relaxation.

Answer the following question in 25-30 words.

1.Explain the objectives of newspapers

SOLUTION

Newspapers are the print media of communication. The news is printed and distributed regularly at a definite time. They serve as historical documents. These newspapers provide us with local, national and international news.

The following are the objectives of newspapers:

1. The primary objective is to provide information to the citizens related to the happenings. They provide a lot of facts to keep the citizens aware.

2. The newspapers are also vested with the task of interpreting or explaining the news. Editorials, opinion columns, news analysis, etc., are some examples.

3. The newspapers also create awareness among the public.

4. Another objective is to provide service to readers. They provide information to aid them in their day to day needs, example, advertisement.

5. Newspapers come up with puzzles, stories, comics, etc., to provide entertainment.

2.How is history helpful in the planning of Akashavani programmes.

SOLUTION

Akashvani broadcasts various kinds of programmes right from entertainment to education.

History plays a vital role in planning the broadcast of the programmes.

A programme on national leaders needs to be supported by sufficient historical information.

The programmes on the birth or anniversary of leaders are supported by the lectures given by historians.

Maintaining accuracy is needed while broadcasting episodes of historical serials are very important.

This is possible if one has a deep understanding of the history of the concerned period.

Read the following extract and answer the questions.

Radio :  ‘Indian Broadcasting Company’ (IBC), a private radio company was the first one to broadcast daily programmes.

Later the same company was taken over by the British Government and named as, ‘Indian State Broadcasting Service (ISBS).

On 8th June 1936 it was renamed, as ‘All India Radio (AIR)’.

After Independence, AIR became an integral part of the Ministry of Information and Broadcasting (India).

Initially, it broadcasted Governmental programmes and schemes.

It was named as ‘Akashvani’ on the suggestion of the famous poet Pandit Narendra Sharma.

Akashvani broadcasts various entertainment, awareness creating and literary programmes.

It also broadcasts special programmes for farmers, workers, the youth and women.

The ‘Vividh Bharati’ programmes are broadcasted in 24 regional languages as well as 146 dialects of Indian languages.

Lately, various new channels like ‘Radio Mirchi’ are providing radio services. 

(1) Akashavani (AIR) is an integral part of which ministry ?

(2) What was the new name of IBC ?

(3) In how many regional languages and local dialects are ‘Vividh Bharati’ programmes broadcasted ?

(4) How AIR was named ‘Akashavani’ ?

SOLUTION

(1) Akashavani (AIR) is an integral part of the Ministry of Information and Broadcasting (India).

(2) The new name of IBC is All India Radio(AIR).

(3) The ‘Vividh Bharati’ programmes are broadcasted in 24 regional languages and 146 dialects of the Indian languages.

(4) The All India Radio was named as ‘Akashvani’ on the basis of the suggestion given by the famous poet Pandit Narendra Sharma. It was renamed as Akashvani in 1957.

Complete the following concept chart.

 Newspapers Radio Television
Beginning/ Background    
Nature of informantion/ programmes    
Functions   

SOLUTION

 Newspapers Radio Television
Beginning/ Background 29th January 1780 in India .23th July 1927 in India1st May 1972.
Nature of informantion/ programmes Print medium.Information passsed on through Various columns like editorial , sports , health , finance , politics , national and international .Audio mediumAudio – visual medium
FunctionsPromote awareness and pass on the information .  To provide detailed information on events.To broadcast the news accurately and punctually . To broadcast all sorts of information from education to entertainment.Being a powerful medium of mass communication , this telecasts event as it actually happened . Telecasts interviews and opinion polls based on the incident . The strong bridge between government and the masses .

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